Our Team

John Jordan, CPA

Prior to co-founding True Financial, John held several roles across the accounting and finance organizations of Walmart and Sam’s Club. His experience includes FP&A, cost transformation, operations finance, corporate finance, merchandise finance, internal audit, and operational management. John is an active member of Second Baptist Church and the Union City Rotary Club. Outside of work, John enjoys playing and watching sports, exercising, gardening, and spending time with his family. John was recently recognized as an Obion County “Future 15” award winner.

Co-Founder and CEO

Meg Jordan, CPA

Prior to co-founding True Financial, Meg worked in public accounting as an audit and tax professional. She has experience working with academic institutions, construction, employee benefit plans, non-profits, manufacturing & distribution, horticulture, medical & dental, real estate, and retail industries. Meg is an active member of Second Baptist Church, Bible Study Fellowship, and currently serves on the board of the Obion County Chamber of Commerce. Outside of work, Meg enjoys golfing, baking, and homeschooling her four children.

Co-Founder and Firm Administrator

Whitney Emrich, CPA

Whitney graduated from Mississippi State University with both a bachelor’s and master’s degree in accountancy. She began her career as an audit associate with PricewaterhouseCoopers LLP and brings nearly 25 years of professional financial experience, with a focus on non-profit organizations. She is passionate about helping organizations strengthen their financial position, make informed decisions, and achieve long-term sustainability. Whitney and her husband, John, have three sons. She is an active member of her church and serves as Treasurer of the Booster Club at her children’s school. Outside of work, she enjoys attending her sons’ sporting events, traveling, and spending time with family and friends.

Client CFO

Courtney graduated from the University of Arkansas with an undergraduate and Masters degree in Accounting. Courtney worked in public accounting directly out of college and has held several finance and accounting roles throughout her career including cost accounting and analysis, financial reporting, corporate FP&A, and technical accounting. Courtney has experience working with large public and private companies in the manufacturing, retail and distribution industries. Courtney and her husband Alex have two children that keep them very busy with sports and school extracurriculars. Courtney enjoys playing golf, tennis, pickleball and spending time with family and friends. 

Senior Client Controller

Courtney Brandt

Reese graduated summa cum laude from the University of Tennessee at Martin with a degree in accounting. She recently graduated with a Masters in Accountancy from Emporia State University and plans to sit for the CPA exam. Reese and her husband John enjoy taking their golden retriever, Marlie, on walks. Outside of work, Reese enjoys doing embroidery for family and friends.

Client Bookkeeper

Reese Brock